Buying technology products, whether it's a simple computer system or a complex manufacturing system is never an easy task. A great deal of time and effort is spent trying to obtain the "right" system. Skilled consultants are hired, either to work alone or with the company's MIS or information technology staff, to find the best system for the company's needs. Unfortunately, in this process the legal "technicalities" are often ignored or put off until the end of the process. In many cases, signing licenses and contracts with the vendors is almost viewed as a clerical task - a way to close the deal, rather than an important part of the process, requiring the same expenditure of time, thought and effort as the selection of a system.

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Running Web Ads OnLine - Be Careful!
Federal Trade Commission Guidelines for OnLine Advertising

The OnLine marketplace is not a closely regulated environment. But even in cyberspace, advertising has boundaries. Fraud and deception are unlawful no matter where it occurs. The Federal Trade Commission ("FTC") has enforced and will continue to enforce its consumer protection laws in cyberspace. Many of the general principles of advertising law apply to Internet ads. However, new issues arise almost as fast as technology develops. Businesses which advertise online must consider certain issues as they develop online ads, to ensure that they comply with the law and FTC regulations.

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(www.smrfirm-it.com/articles/09-03-art1.htm)