| Selecting a Technology Consultant
The complexity and pace of change in technology makes it impossible to know what technology is available without expert advice. Using a consultant to assist with the purchase of technology products is not only wise it is vital. Even in-house MIS and IT professionals can not be up to date in the same way as a consulting professional. In-house personnel must spend the bulk of their time on in-house issues, rather than keeping up with the latest technology. On the other hand, keeping up with technology is what consultants are supposed to do.
For the entire article CLICK HERE
(www.smrfirm-it.com/articles/10-03-art1.htm)
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ITechLaw is published monthly by the law firm of Schwartz, Manes & Ruby.
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ISSN 1545-5335
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Trademark: The Ignored Asset
Part 1: What is a Trademark and Who Cares?
by William S. Wyler
Schwartz, Manes & Ruby
| This is part 1 of a three part series on the importance of trademarks, even for medium and smaller businesses and a basic explanation of the very much misunderstood law of trademark. |
Everyone in business thinks, studies and plans about how to protect corporate assets, reduce taxes, increase sales and a thousand other issues. Yet one issue which arguably involves the most valuable assets is usually not discussed or even considered. Trademarks are the ignored asset.
For the entire article CLICK HERE
(www.smrfirm-it.com/articles/10-03-art2.htm)
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